Pure Thought Media is a fully integrated independent branding design and digital creative communications agency , based in London and Surrey, focused on effectively building and delivering brands across all media. Please feel free to have a nose around our web site to learn more about us and what we can do for your brand .
Digital Agency
The full service digital agency is certainly one of the Internet’s best kept secrets. Businesses serious about succeeding online will benefit exponentially from a successful partnership with a high end digital agency. This is well demonstrated in the Google trends graph below. The term digital agency London has been on the rise since the start of 2005 and it growing every day, whilst the term “advertising agency” has been in steady decline.
So how does a business choose when looking for a marketing solution that incorporates digital online media?
I personally view digital agencies in London as the perfect catalyst to help businesses consolidate these outsourced web, design and online marketing services? Take for example a business that is looking to commission a new website to be designed and developed and need to ensure that the new website will rank high in the search engines. Some people would consider separating the website design from the SEO and end up commissioning two different service providers to carry out the work.
This might work, however a digital agency London is capable to service both of these requirements and ensure that the two services are properly integrated throughout the project life cycle.
This also reduces the overall costs of the project because the businesses details, their goals and the relationship with the provider are all vested in one place.
Another example is when a business has a long term relationship with a creative or design agency to support the company’s brand. The business decides it is time to launch their website and brief their agency on the requirements. The creative agency may have an in-house web developer that has basic programming skills so suggests to the client that they should handle the project. Unfortunately the client is unaware that like a clock, a website is made up of many components and it takes skills in a range of areas to create a truly amazing website.
The competency and skills required include: Front end developers, system architects, web designers, usability specialists, online marketers and SEO experts, back end and database programmers and much more. Ideally the team is located under one roof with everyone working together and sharing their knowledge so that together they can create a high quality solution that meets the client’s expectations.
Digital Agencies
As a result of not having a digital agencies London with a pool of skill sets, the business’ website is designed and developed by a “jack-of-all-web” web guys that does a standard job but doesn’t excel on any front. To get a truly impressive website, a range of skills and expertise is required.
Hence, when considering the design and development of a new website, a digital agencies is a much smarter choice because they really do have the full suite of expertise and know what they are talking about.
The key benefits to working with digital agencies.
Branding Agency
Hiring a firm to help you with your branding is imperative to your company’s success. Choosing the right branding agency is equally important. There are so many decisions to make and considerations so tread water lightly. Here are some things to consider when selecting a branding company.
There is one important decision you will have to make and that is developing your brand identity. It is by far the most crucial decision you will make. Your brand identity is how you want to be perceived in your market space. Any branding agency worth their salt will try and help you develop a brand identity that is targeted correctly.
If Volvo equals safety and Nike equals performance what will your company equal? This is critical. What will you stand for? What will be the soul of your company? These are then decisions your branding agency should help you with. They should recommend strategies and tactics that will help you leverage this brand identity and positioning in the marketplace.
So now you’ve made the decision that your brand identity will be to enrich the lives of your clients. Optimism is your new weapon and positioning. Take the Life is good brand; they are all about being optimistic and enriching people’s lives. They are clearly positioned and their brand identity is set in stone. You want your brand identity to be set in stone as well.
A branding agencies will help you clearly position. Using other companies like ad agencies or graphic design firms might be a bad idea. You want a firm that has no motivation to sell you any one specific tactic. Ad agencies want to sell media and graphic design firms want to redesign your logo and make pretty pictures. The most important thing to consider is the strategy to leverage your branding.
So those are some of the things to consider when selecting a branding agency. Remember your brand identity is at stake so choose wisely.
Brand Agency
A Brand Agency aims to develop a brand in-line with the brand strategy. The brand design (graphic devices, key headlines, colour and imagery) need to be consistent in execution for the strategy to take effect, to achieve this, an agency needs skill sets across online and print media.
If your company is sending out clean, consistent messages through multiple forms of media, the chances of engaging a customer through clear brand messaging is much greater.
The Method
Brand agencies strategy experts carefully analyse past campaigns, customer and market data before building a brand architecture that takes into account the core message of your brand. Once the core message is developed, our strategy experts will then work on:
• Brand position in the market
• Current identity analysis (visual audit)
• Brand personality and tone
The master brand agencies strategy
For companies with multiple products or services various master strategies can be utilized. This involves creating an overarching “master” brand look and feel, with sub-brands that have a unified “family” look in relation to the master brand. Our brand design agency strategists work closely with creative corporate identity designers to ensure the message and display are consistent with business objectives.
Consistency of brand design
Achieving consistency of design amongst multiple advertising mediums can be a challenge when using different agencies for each media type.
• Web design London
• Web development London
• Graphic design
• Email Campaign Management
• Banner ad and landing page creation
• Newspaper and magazine advertising
In today’s global marketplace, having a consistent and wide spread presence is rewarding. A company’s ability to create positive and indelible impressions of its brand is critical for its survival. ‘What does not meet the eyes doesn’t get sold’ and this is why you should choose a brand agency with a proven work record to establish your brand design with our expert brand strategist.
Web Design Agency London
Online marketing is quickly becoming the key marketing channel for many businesses, and at its heart lies effective, affordable web design London looking for website design, however, find themselves faced with a bewildering array of possible suppliers, all claiming to offer superior services. London is a big place, and represents one of the highest concentrations of web design agency suppliers in the UK.
With digital marketing continuing its growth (often at the expense of other channels such as offline PR), London is home to an ever-increasing number of web design companies. Pure Thought Media, based in the City of London, offers the full range of services in addition to web design, design agency, web design London, brand agency, branding agency, brand design, creative agency, marketing agency, advertising agency, branding, including email marketing, public relations, social media consultancy and conversion optimisation.
What are the key issues to consider when selecting a design agency in London? The size of the agencies is a key concern when choosing a supplier. London, as a major cultural and media hub, offers a higher-than-average number of larger and full-service digital design agencies. These major players are often the natural choice for leading brands or larger organisations. However, for the vast majority of clients, a smaller London web design agency will be just as effective. Provided the supplier has enough staff to provide a consistently reliable level of service, and enough dedicated web designers to meet the clients need, there’s not much point in paying for extra capacity that adds little value. London SMEs, therefore, may well find that a smaller player offers the best balance of quality and cost.
Another key concern is the breadth and focus of the service portfolio – the capabilities offered in addition to web design. London design agencies typically offer much more than just web design. London clients will usually be looking for much more than web design on its own – the website, once designed, will need to be optimised for search engines and promoted through channels such as social media, PPC advertising and perhaps affiliate websites too. All these disciplines require specific skills, which the best design agencies in London will have in-house.
Does your web designer actually need to be in London? Many companies have decided to turn to low-cost economies such as India. London, they reason, has simply become too expensive. However, buying web design in this way may prove to be false economy. Your website design needs to reflect every aspect of your business, and sometimes the subtleties of your value proposition are difficult to communicate to a website designer from a different culture many miles away. It may be that, in terms of long-term business benefit, you will achieve superior ROI by choosing a London design agency.
Creative Agency
Whether your business needs a complete re-branding campaign or simply a new set of stationery, there are a wealth of creative agencies and freelance marketers hoping to win your business. You will encounter individuals, small local agencies, digital agencies in London and regionally as well as multi-national agencies. So how do you choose?
It’s likely that a freelance marketer or advertising agency can help with one, or maybe a couple of the above questions. And yes they will almost certainly appear to be cheaper than a creative agency. But it’s very unlikely that a single person can do the necessary research, branding , planning, consultancy, and the design and build, all by themselves. So if using a freelancer, it may be best to only use them for their speciality or prepare to spend more than you wanted to, because of their need to out-source the elements of your project which they cannot undertake themselves. So this would therefore necessitate you to undertake a great deal of Project Management yourself as you assemble a team of specialists around you.
A Creative Agency come in all shapes and sizes, and of course their costs can vary considerably. One immediate advantage is that the agency may well have a complete in-house team, so you can be confident that they can fulfil all of your requirements and stick to the quote you agreed to. They are also likely to be experienced in a wealth of industries and have more impressive credentials. However one important consideration when choosing a creative agency is their location, as being able to meet face to face with youradvertising agency can really aid the creative process and help you, the client, to feel more involved in the work and feel part of the team. A good place to start is online by searching for something like design agencies London – or wherever you’re located.